This Australian customer has been known for its unique business philosophy and keen market insight since its inception. Its business covers multiple fields such as logistics and transportation, event planning and commercial real estate. It is particularly good at using its own resource advantages to create a diversified experience space that integrates entertainment, education and interaction. In the past six years, this customer has worked closely with our company to continuously explore new ways to integrate VR technology into its traditional business model, aiming to bring consumers unprecedented immersive entertainment enjoyment.
Multi-dimensional expansion of business model: Mobile VR experience station: mobile park on trucks
The customer made full use of its truck resources and creatively created a mobile VR experience station. These carefully modified trucks are not only cool in appearance, but also equipped with advanced 9D VR egg chairs inside, providing passers-by and surrounding residents with a convenient platform to experience the fun of VR anytime and anywhere. Through a highly simulated motion system, surround stereo sound effects and visual effects, the 9D VR egg chair makes the experiencer feel as if they are in a movie, game or educational scene, enjoying a full range of sensory stimulation.
The emergence of mobile VR experience stations not only breaks the geographical limitations of traditional entertainment venues, but also achieves a wide coverage of customer groups through flexible operation methods. Whether it is a holiday market, a large-scale event site, or a community in a remote area, these "mobile parks" can be seen, bringing fresh and exciting entertainment experiences to local residents.
VR entertainment highland in the mall: two-person 360° VR simulator: In the crowded area of the mall, customers chose a two-person 360° VR simulator as a new weapon to attract customers. The two-person design not only meets the needs of family and friends to experience together, but also further enhances the depth and breadth of the entertainment experience through enhanced interactivity. Customers can join hands to enter the virtual world, explore unknown areas together, challenge extreme tasks, and enjoy the fun of fighting side by side.
The VR entertainment highland in the mall not only adds a sense of technology and futurism to the shopping center, but also effectively prolongs the customer's stay time and promotes consumption of other formats in the mall. At the same time, regular VR content updates and theme event planning have attracted a large number of repeat customers and attention on social media, forming a good word-of-mouth effect.
In order to meet the diverse needs of customers, our company provides a full range of VR technology customization services. From the selection of VR equipment, the customization of scene content, to the later technical support and maintenance, every link strives for perfection. For the 9D VR egg chair and the double 360° VR simulator, we have specially optimized the stability and user experience of the equipment to ensure a smooth and realistic VR experience in various environments.
In terms of market positioning, the customer accurately grasped the young consumer group's pursuit of new things and positioned the VR experience as a fashionable and avant-garde entertainment method. Through social media, online and offline activities and other channels for publicity and promotion, it attracted a large number of young consumers' attention and participation. At the same time, it cooperated with shopping malls and brand merchants to hold joint promotion activities, further expanding the market influence.
In terms of marketing strategy, the customer pays attention to the feedback and collection of customer experience, and continuously optimizes the service process and content to ensure that every VR experience can leave a deep impression on customers. In addition, incentive mechanisms such as membership system and points redemption have been introduced to enhance customer loyalty and repurchase rate.
After six years of in-depth cooperation and continuous exploration, the customer's layout in the field of VR entertainment has begun to bear fruit. The successful operation of mobile VR experience stations and VR entertainment highlands in shopping malls has not only brought considerable economic benefits, but also set a benchmark in the industry and led a new trend in VR entertainment.
Looking to the future, as VR technology continues to mature and become more popular, the customer plans to further expand the scale and scope of VR business and apply VR technology to more fields and scenarios. At the same time, it will continue to deepen cooperation with our company to jointly explore new applications and new models of VR technology to bring consumers a richer and more diverse immersive experience.
The case of this Australian customer is a model of the perfect integration of traditional business models and cutting-edge VR technology. Through continuous innovation and experimentation, the customer has not only successfully expanded its business scope and improved its market competitiveness, but also set a new benchmark for the entire industry. In this era full of opportunities and challenges, we have reason to believe that as long as we are brave enough to explore and innovate, we can find our own development path in the ever-changing market environment.