In the early morning of June 6, at the Apple WWDC2023 Developers Conference, the attention-grabbing "One more thing" session appeared. Apple CEO Cook appeared on the stage with a smile and announced the launch of the first spatial computing device Vision Pro. With commotion and cheers, the press conference reached its climax.
The introduction said that this is a revolutionary spatial computing device that seamlessly integrates digital content into the real world. It is a head-mounted XR (Extended Reality) device based on VR (Virtual Reality) that allows users to experience Be present and connected to others. Apple Vision Pro creates a borderless canvas, allowing apps to break through the limitations of traditional displays, bringing users a new 3D interactive experience, and controlling them with the most natural and intuitive input methods—eyes, hands, and voice. Apple Vision Pro is equipped with visionOS, the world's first spatial operating system, which allows digital content to exist in the real world through the interaction mode between users and digital content. Apple Vision Pro's breakthrough design includes an ultra-high-resolution display system with 23 million pixels in two displays and a custom Apple chip with a unique dual-chip design, delivering an immersive and instant experience to every user .
In 2012, Google was the first to release the VR glasses Google Glass. For the first time, people can obtain information faster and more naturally from the first perspective. In 2014, the start-up company Oculus was acquired for a huge sum of US$2 billion, and VR has become the hottest entrepreneurial track in the world.
Since 2019, 5G, AI, cloud computing & edge computing and other technologies have developed, computing power has increased, and chip computing speed has increased, helping the VR/AR industry to solve application pain points, VR/AR device signal transmission, as well as fever and user dizziness during use And other problems are gradually solved, and the cost of equipment is gradually reduced. At the same time, the outbreak of the epidemic in 2020 has accelerated the development of new industry models, and people's demand for consumer-grade indoor entertainment equipment for personal use has increased. Apple defines the iPhone as a mobile computing device and Vision Pro as a spatial computing device, indicating that it has raised this new device to an epoch-making product that will disrupt the world just like the iPhone, and it is now on the eve of the market explosion.
With the development of VR technology, the improvement of hardware equipment. With the active innovation of major technology companies in the VR market, the entertainment-based VR market will continue to rise. In the future, VR entertainment equipment will lead to the vigorous development of business activities. VR entertainment will be combined with mixed reality (MR) and augmented reality (AR) technologies to create richer and more interactive experiences. Users can switch seamlessly between the virtual and real worlds, combining virtual elements with real environments.